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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's mostly blog comment spam. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you...

  2. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  4. 26 Free Must-Have Tools for PPC Success

    I've even used Uber Suggest for blog topic idea generation. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask what to write about next on your blog. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has...