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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg For each client ready to invest, we decided to test all online marketing channels which only included these three: SEO or search marketing (PPC was not invented, just...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  5. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Website visibility used to be called just SEM (search engine...