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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's mostly blog comment spam. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you...

  2. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Make it easy to share, embed, and blog. Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. The world does not need another "why my product is...