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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A blog post: http://safesoundfamily.com/blog/five-of-the-best-locations-for-home-security-cameras/ Blog posts Here, you should segment all your keyword opportunities in a spreadsheet and pair them with potential content partners (e.g.should you...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    This one contains a link to the blog post that inspired the images in the Bing Board. It could be the silver bullet on Bing for content marketing links. Continuing to experiment with ways to change and improve the search experience, Bing has...

  3. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    That said, whenever there are updates, truckloads of available data, blog posts and reviews about the subject come with it - so much so, that I think we could easily get consumed by it all. Four groups of Canadian marketing professionals plan to...

  4. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Cutts has previously explained the difference between updates and data refreshes on his blog. Pay Attention to Marketing How do I build more links? You know, you get too focused on search engines, and then you, for example, would entirely miss...

  5. Defining Authorship: The Difference Between Contributors and Guest Authors

    Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. What is bad is someone trying to put a culinary article on my marketing...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitterfeed: Part of the bitly family, this free tool makes it a no brainer to tweet the last posts published in a blog via the RSS feed.

  7. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s...

  8. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Rewriting an article three different ways and posting in...