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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    They helped pave the way for women today to hold virtually any job in any industry that interests them,” Zeckman said. By 13, I had my first "real" job and at 15 I was kicked out of the house and out of school (I was a bit of a wild child) but...

  3. Build Relationships, Not Links

    If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is. They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn...

  4. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    I would rather just do a better job than the other guy. And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use...