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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 2: Once the Content Is Produced, the Job Is Done Let's clear something up: A report or a blog post is a piece of content. Myth 1: Content Marketing Is Creating a Tangible Asset, Such as a Report, Blog Post, or Video

  2. 26 Free Must-Have Tools for PPC Success

    Nearly every craft uses tools to get the job done. I've even used Uber Suggest for blog topic idea generation. Google Drive is great for storing Google Docs and other files. Not to be outdone, Bing Ads has some great free tools of its own.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. Understanding how to recruit the right people...