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  1. How to Create a Social Media Friendly Landing Page

    That is the job of the landing page. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention. Community managers can create great little posts that entice...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 2: Once the Content Is Produced, the Job Is Done Let's clear something up: A report or a blog post is a piece of content. Myth 1: Content Marketing Is Creating a Tangible Asset, Such as a Report, Blog Post, or Video

  4. 26 Free Must-Have Tools for PPC Success

    Nearly every craft uses tools to get the job done. I've even used Uber Suggest for blog topic idea generation. Google Drive is great for storing Google Docs and other files. Not to be outdone, Bing Ads has some great free tools of its own.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. Understanding how to recruit the right people...