Anytime you have a positive interaction with a local business, provide a review on your site or offer to give a testimonial. Again, spend time brainstorming how you can use assets, relationships, and current business strategies to further boost...
Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we produce on their blog is a “wedding venue of the week” post. Pete Attia: This is an old school idea, but building several lists of local...
As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. By spreading valuable content, small business can build their brands and earn...
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. As Graph Search rolls out to more users, ranking well in place search could be an important driver of...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Imagine how many forum posts, blog posts, and interactions with others you've had over the years.
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
By investing in new asset creation you give your audience important signs of life around your business, increase your thought leadership in your industry, and also leave a little something for the search engines to find and rank you for.
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Improving the look and feel of Google Places for Business – Google and Your Business Blog The new business.twitter.com: Learn to tweet your way to #success – Twitter Advertising Blog A new Google Places for Business interface rolls out.
But to the average small business owner these constant changes are mystifying or even maddening. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster.
The more you understand ROI, the better you can calculate your future in business. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city...
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
Do they do this with the hopes of growing their presence/gaining business? If you have a client that is willing to share their knowledge via a blog, or guest writing somewhere, that certainly helps their SEO.
It’s important that business owners understand social is a broad communication medium in use by their customers. If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center Blog, and – of course – his Twitter...
We used to comment on blog posts and in forums mainly, but now we have all these other ways of expressing our opinions, bonding with others, and promoting ourselves. You can have a personal and/or a business page so it's definitely a good profile...
A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero...
