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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  2. Influential Twitter Accounts Indexed More in Google [Research]

    For more data points from Stone Temple Consulting's research, check out the blog post, here. On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and more. Instead, Google will tweak the algorithm to make sure they get the...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. We've already discussed how changing search behavior is pushing traffic further down...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I posted my initial Panda 4.0 findings on my blog, based on heavily analyzing recoveries and new Panda victims. But Google denied Penguin (or some other spam effort) was rolling out. Once I heard the official announcement from Google's Matt Cutts...