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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor and Custom Audiences. Very quickly you can build a "Private Page" within which you can share in...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment Contributed by: Avinash Kaushik is the Digital Marketing...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content marketing.percent of consumers say they feel better about, and are more likely to buy from, a...

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. I did not know we were planning a blog about the bible.