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  1. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  2. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  3. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Building intelligent makes a significant difference in the ROI of most campaigns. Prior to his position at Acquisio, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics...

  4. Most Corporate Social Media Efforts Will Fail

    Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not have a direct ROI measurement through traditional analytics. If your Public Relations department promotes a special event for online...

  5. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. As SES Chicago, Chris Boggs of Rosetta interviewed Matt about difference between Analytics 1.0 and Analytics 2.0.