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  1. Top Google Website Optimization Resources

    The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. If you haven't already, subscribe to Google's Webmaster Central blog.

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Any good link is something that has value even without search engines. Without search engines that rich anchor text notion might not even be in your vocabulary. For example, would you spend 2 hours of a marketing person's time and $200 in expenses...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The Origins of the Backlink Pre-Search Engines Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. In their “Just the Ticket” blog post, Yahoo announced special...

  6. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business. Schema.org was created last year to create a common language between major search...