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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    What Google found was that four out of five people surveyed used search engines to conduct local searches. In a blog post, Google gave tips for making local ads more relevant: Searches with local intent are more likely to lead to store visits and...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and leaving spam comments on my blog'? If despite all of that you buy the domain and you find out there's really scuzzy stuff going on and it's got some issues...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's mostly blog comment spam. Or should we continue down the slow and steady path with the hopes that the search engines may actually reward those of us doing the right thing, one day? I hold out hopes that, one day, my website might actually earn...

  5. What is SEM? Depends on Who You Ask

    How Do the Search Engines Define SEM? SEM is all about helping users of search engines find your website. Search Engines Promote SEM as Paid Search Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and...