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  1. Top Google Website Optimization Resources

    If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Central Blog The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content.

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Any good link is something that has value even without search engines. For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.