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  1. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. If you're focused on copy, blog posts, or articles, you're going to...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    One mentor was very special to Christina Zila, Director of Communications at Textbroker. Today Boardroom Communications is rated on of the top PR agencies in Florida. Recent articles, such as this one on aimClear’s blog stirred up some interesting...

  3. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Rachel Whetstone, SVP of Communications and Policy, said in a statement sent to Search Engine Watch: Microsoft released a blog post Monday condemning Google in light of the controversy over their circumvention of Safari users’ privacy settings.

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    For a more complete timeline of Communications, Privacy and Internet Law, see SOPA on Miso Susanowa’s blog. In part, their open letter to Congress, one of the most succinct and informed anti-SOPA communications, states:

  5. Is the Google News Redesign a Repeat of the New Coke Disaster?

    Coca-Cola's director of corporate communications, Carlton Curtis, realized over time that they were more upset about the withdrawal of the old formula than the taste of the new one. The Official Google Blog announced that the company was "revamping...

  6. Well, raise my rent. Microsoft is the good guy!

    During the 1990s, I was the director of corporate communications at Ziff-Davis. For the last year Carson has been writing a digital blog for Media Week and at his own site, Mel Carson. You are the kid.

  7. SearchDay: What's on your Mind?

    But Kastle Waserman, Communications Manager, managed to find the time and wherewithal at troubled Yahoo to answer this very problem on their Search . News from the Search Engine Watch Blog No word yet on the outage on the official Google Docs blog.

  8. Interview with Andy Atkins-Krueger at SES London 2008

    Having started his career briefly as a journalist, Andy quickly moved into marketing communications, where he has spent the last 20 years. He also edits the online newsletter and the blog www.multilingual-search...