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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. By getting out and speaking, writing, guest posting, and even having an...

  2. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Pete on the Moz Blog all about big content.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact. Others sat back to absorb the news and some, content-based marketers...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media news networks. All are still valid forms of publicity generators, but today we have new interactive and more organized...

  6. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. This "study" that "beer makes men smarter" got a ton of traction on social media sites.

  9. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Report company news or industry data. They help fuel the content fire and drive social interaction, sharing, and engagement – and are the launching pad for company news. In 140 characters or less: Press releases drive broad discovery of your news...

  10. Social Media Automation: A Beginner's Guide for Small Business Owners

    Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Automatically share every blog post to multiple social media platforms. Highly-customized content that complements the...

  11. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement.