The dark side of SEO began to cast a wider shadow over the content marketing world with an even steeper rise in blog comment spam, links, and dubious and irrelevant requests to webmasters and blog owners to consider crap guest posts.
Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s...
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Rewriting an article three different ways and posting in...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here...
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. Don't pin Flash content in your banners. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. Google+, as a Google product, means it will undoubtedly be integrated...
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Your design effort needs to match the type of site your building and the content it needs to support.
Major media/blog sites are always hungry for content. These may be simple questions they ask in their blog articles or on social media, but anything you can do to attract their attention is great. If you've been guest posting solely to obtain links...
Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book. Be sure to link all your blog posts in the series to each other and promote it as a content resource on...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. This is a critical way you can explain the value of...
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. It is becoming more common for "link building...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. CMS and Blog Platform We've transformed ourselves from a link-building...
In addition to promoting the festival via Comedy Central's feeds, Levitt said Twitter will be promoting the festival through its own feeds and blog. Comedy Central promises a great week of content, as well as an opportunity to connect with fans and...
I guess the genius in Moz's approach to producing SEO content is that they can legitimately claim to be pursuing both of the strategies outlined above; they have long tail content (often of varying quality) produced through YouMoz, while the daily...
As soon as you’re done reading this blog post, begin researching your customers and social platforms, and start putting together the makings of a social media strategy. What types of content seem to be the most engaging?
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Your Links On Pinterest May Be Stopping Traffic In...
