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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. For example, ROI can be attributed to keyword data and used to...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Include it in your RSS feed. How do you value, measure ROI, and focus on the best performing content strategies? A good analytics package will allow you to track referrals for each content piece. Now we're at the nexus of web analytics and content...