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  1. Matt Cutts Extends Leave From Google Into 2015

    On his blog, Cutts announced that he would be extending his leave into 2015. He took to his blog to share the news with his readers: Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014.

  2. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. After all, don’t we want to influence the quantity and quality of traffic to a website or blog...

  3. Your Guide to 301 Redirects for SEO

    That’s because the www part of the URL is actually considered a subdomain, much like blog.example.com, login.example.com, etc. Ever since Web addresses started appearing in print, it’s been tempting to lop the "www" off to make the URL easier to...

  4. Penguin 3.0: A Proven Roadmap to Recovery

    This site had more than 6,500 referring domains, many that were low-quality links acquired through private blog networks, article marketing, and directory submissions. Many wondered if recovery from Penguin was even possible; in this case study, we...

  5. Dealing With Onsite Duplicate Content Issues

    SmallSeoTools: To check for plagiarism, copy and paste your blog post in the box and the tool will tell you how original is your content. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages...

  6. The Private Blog Network Purge - Are You at Risk?

    Google recently started to take action against private blog networks (PBNs). Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to implement links to other sites (your "money sites").

  7. Google Panda 4.1 Update Will Affect 3 to 5% of Queries

    The Searchmetrics SEO Blog ran an analysis of both the winners and losers of Panda 4.1. The newest Google Panda update proves yet again that there is no replacement for quality content. Based on a statement from Google, it is expected that this...

  8. Internet Marketing for 2020

    On his blog SEO by the Sea, Bill does an excellent job of Google patent analysis and helps put them in terms and applications we can all make sense of. Well I’m going to do you one better…I’m writing one to help you rank better not just a few...

  9. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  10. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us...

    Published
  11. Got a Boring Company Blog? Here’s How to Fix It

    Is your company blog genuinely interesting? Once you identify the key problems with your company blog, you can begin working toward reshaping your blog in such a way that truly attracts readers. Even if you have guest contributors and impressive...

  12. Bing Ads Reveals Dynamic Sitelinks

    From Bing's blog post: Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that haven't specifically set up sitelink extensions. Dynamic Sitelinks is another way to help your potential customers evaluate what...

  13. Bing Weighs in on Scottish Independence Vote

    In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other data to forecast the outcomes of events, to "leverage our algorithms against web/social data in the U.K.and Scotland to bring...

    Published