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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. Free tools like Google Alerts, Hootsuite, Social Mention...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary, just block them. We do a Google search before buying from a brand — what do people really think?

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    As Google notes, you should not block JavaScript and CSS via robots.txt. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries. The big takeaway here is that you now understand how much mobile...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  5. Bing Launches Search Removal Request Form in Europe

    If you are a European resident and want to request that Microsoft block search results on Bing in response to searches on your name, please use this form. The form is located in Bing's webmaster pages, and like Google's form it asks for specific...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. If the labels refuse to sign, YouTube threatens to...

  8. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To prevent a page or set of pages from having their URL indexed you will want to remove the page from the robots.txt and add a noindex tag to the header area of the page(s) you wish to block. Most people think the robots.txt file is used to block...