SEO News

Blindness

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  1. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh: The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing...

  2. 5 Things Digital Marketers Can Learn from Traditional Marketers

    Often our biggest obstacle is one we construct ourselves: blindness. There, I said it. I know we in the digital space are extremely passionate and like to think of ourselves as the best at everything, and while that’s true in large part, there are...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    The most commonly used apps of people on the go, users are doing more research, and ad blindness is a top concern. We're trying to take Google's core products and add a social component," Schmidt told Reuters.

  4. SES Toronto 2009 Kicks Off Today in Canada

    Are your on-site ads suffering from banner blindness or can they be placed in a better position to increase revenue without alienating visitors by being too blatant? The largest search engine marketing conference and expo in Canada kicks off today...

  5. Social Networks: We Are All Animals

    Choose blindness, if you must, but consider the following: some emboldened fudgewad recently choose to throw eggs at Microsoft CEO Steve Ballmer, rather than interact with him on an appropriate human level.

  6. Do Social Networks Bring Out the Animal in Us?

    Choose blindness, if you must, but consider the following: some emboldened fudgewad recently choose to throw eggs at Microsoft CEO Steve Ballmer, rather than interact with him on an appropriate human level.

  7. Paid Search Advertising Drives Microsoft Bid for Yahoo

    As Pay-Per-Click advertising has evolved, traditional banner ad networks suffer from consumer banner blindness. Steve Ballmer stressed that scale and efficiency in online advertising platforms would drive the success of the deal.

  8. Life after SERP: A/B Split and Multivariate Testing

    It's an extension of the concept of banner blindness. A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site. Only a small percentage of Web site owners invest in this effort, yet there are few things...

  9. New Players in Travel Search

    Research: Internet Users Plagued by 'Banner Blindness', ClickZ Here's a look at two new highly disruptive services that offer great advice for travelers. According to Wikipedia (with a small edit by me), "a market is transparent if much is known by...

  10. Search Engine Forums Spotlight

    Ad Blindness Webmaster World I think that you're all missing the point as far as 'blindness' is concerned and are assessing it by your own perceptions - not by the perceptions of those who see your ads in the environment they do.