If your CTR drops, you know that your message is becoming repetitive and users are developing banner blindness to it. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon...
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. People are almost always talking about absolutes in terms...
With banner blindness at an all-time high, and users resenting the intrusion of ads inside their content space, would that space you are using for ads be best used on something else, say internal pathing?
Often our biggest obstacle is one we construct ourselves: blindness. There, I said it. I know we in the digital space are extremely passionate and like to think of ourselves as the best at everything, and while that’s true in large part, there are...
Banner Blindness It will draw attention for a time, then fade into the banner blindness black hole shared by most Internet advertising. They were so afraid your friends might have missed it that they created "Sponsored Stories.
The most commonly used apps of people on the go, users are doing more research, and ad blindness is a top concern. We're trying to take Google's core products and add a social component," Schmidt told Reuters.
Ad Blindness" is also a common problem that advertisers need to address with Facebook ads. Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies...
Are your on-site ads suffering from banner blindness or can they be placed in a better position to increase revenue without alienating visitors by being too blatant? The largest search engine marketing conference and expo in Canada kicks off today...
Choose blindness, if you must, but consider the following: some emboldened fudgewad recently choose to throw eggs at Microsoft CEO Steve Ballmer, rather than interact with him on an appropriate human level.
Choose blindness, if you must, but consider the following: some emboldened fudgewad recently choose to throw eggs at Microsoft CEO Steve Ballmer, rather than interact with him on an appropriate human level.
As Pay-Per-Click advertising has evolved, traditional banner ad networks suffer from consumer banner blindness. Steve Ballmer stressed that scale and efficiency in online advertising platforms would drive the success of the deal.
It's an extension of the concept of banner blindness. A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site. Only a small percentage of Web site owners invest in this effort, yet there are few things...
Incorporating these type of ads in SERPs could lead to ad blindness and hurt business in the long-term. Google executives discussed the possibility of bundling image or video ads into Google Universal Search, during the CitiGroup Technology...
Banner Blindness: Old and New Findings, Jakob Nielsen's Alertbox Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
Banner Blindness: Old and New Findings, Jakob Nielsen's Alertbox This article will talk a bit about how and why it's growing, and strategies for optimizing your web site to receive this type of traffic.
Research: Internet Users Plagued by 'Banner Blindness', ClickZ Here's a look at two new highly disruptive services that offer great advice for travelers. According to Wikipedia (with a small edit by me), "a market is transparent if much is known by...
Ad Blindness Webmaster World I think that you're all missing the point as far as 'blindness' is concerned and are assessing it by your own perceptions - not by the perceptions of those who see your ads in the environment they do.
The search engines want to get paid for the lead, the full value it represents to advertiser, which is often more than the particular term valued at because "tail blindness" -- focusing only on popular terms -- leads to less competition among...
The search engines want to get paid for the lead, the full value it represents to advertiser, which is often more than the particular term valued at because "tail blindness" -- focusing only on popular terms -- leads to less competition among...
So tabs equal the right search tool -- but aside from the logistics of trying to place all your tabs in one place, there's the bigger issue of what I call "tab blindness. The solution to tab blindness is clearly for me and an army of other search...
