Those who form their own opinions on how things work will always have a leg up on those who blindly follow the advice of others. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root...
However, it would be easy to blindly rely on these results to shut down a paid search program that: Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often obscures our ability to make...
We all blindly attribute a portion of our copywriting success to this idea and never look back. Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your...
Applying Results Blindly Across Campaigns Have you stopped doing consistent ad testing in PPC because the results of your tests couldn't be replicated over the long term? It could be that you're committing one or more major errors when setting up...
Dedicated authors and blogs might have a certain set of readers who will just blindly read everything they publish, but to the rest of the world you have one line that has just one chance at letting people know if they should click through and...
There is no sense standing around the table with a committee arguing blindly over how things should change, brainstroming ideas etc. If you're in ecommerce today you know that there is plenty of opportunity to improve things but, where do you start?
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. The October 1 deadline is approaching, when Google Shopping results...
Citing a survery where people chose blindly Bing search results nearly 2-to-1 over Google's, Microsoft's hope is that by gaining more exposure to people, Google will become less of a habit and Bing will become more of a choice.
The general demographics alone are of value – but I can’t help thinking that many of us are failing to communicate with our most active social media customers (in social media) because they have been blindly siloed to our email marketing channels.
But above all, sometimes when these algorithmic changes roll out, one of the wisest moves is to be patient and carefully analyze any changes before you react blindly to the latest penalty – because by the time you do that, Google will release the...
You can’t be blindly bidding without considering context and searcher intent and having the most accurate, current data possible,” he said. Categorical keyword repository Zenya unveiled their new keyword database for search marketers last week at...
Throw money blindly into the ether without being able to truly measure specifically what’s working. Paid search has long been the domain of direct response advertisers. The ability to track sales and signups back to individual ads and keywords...
Learn what you can, but don’t copy it blindly. Tests that had been running when I wrote that article have now been concluded and today I’d like to present some remarkable conclusions. Test Setup We needed full control over our Google Panda update...
A note about some tools I won't cover: tools that scrape SERPs for sites and automatically extract email addresses and send blast mass emails, tools that automate directory submission, "article marketing," and blog commenting, services that...
You can't just blindly go out there and start writing a bunch of crap. Yes, it was/is a big deal. Yes, some sites that shouldn't have been affected are being affected. Yes, some sites that are affected should have been affected.
Before this week, if your goal for PPC was to blindly increase click volume, then AdWords automatic bidding was the way to go. Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week.
If it doesn't, then you haven't done anything that can impact your primary site, and you've not used as many resources to try it out, and you've got a competitive advantage over those who blindly follow the every utterance of the experts.
Know SEO: If you're hiring a SEO (in-house or outsourced), don't go blindly into this. "We need to get an SEO effort underway immediately. How much does it cost? Congratulations, you've just set yourself up for a bad experience!
But, when I read Google's Webmaster Central blog, I also don't blindly believe everything I read. Google recently announced on its Webmaster Central Blog that you absolutely should not rewrite your URLs when you have dynamic URLs.
There is no need to bid blindly. If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need to be concerned at this point with individual keyword bids, since the few keywords in each ad group...
