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Blind Search

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  1. Mobile Advertising Measurement: Winning the Long Game

    Search: The user completed a search within your app. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting. Long-term campaigns are designed to acquire quality, long-term...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Even these organizations rely upon some level of organic search engine traffic. Yet, the absence of organic search and related behaviors was an obvious omission from the discussion around data-driven decisions.

  3. The Content Marketing Elephant & the Enterprise

    The story of blind men's limitations appeals deeply to those of us who navigate the seemingly endless cube-lined corridors of enterprise-level search marketing. The story of the blind men and the elephant is a widely known Indian parable that was...