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Blendtec

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  1. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    She noted that part of the appeal and success of the famous Will it Blend videos from Blendtec is the fact that it is the company's CEO that maniacally blends everything he can get his hands on. A recurring theme of Amber Mac's keynote presentation...

  2. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    In her article, Miller mentioned Blendtec and Dynomighty Design. Earlier today, I embedded "Video marketing case studies with David Meerman Scott and Greg Jarboe," which tells the Blendtec story. At SES San Francisco, Baljeet Singh, Senior Product...

  3. Video Marketing Case Studies with David Meerman Scott and Me

    It turns out that we're both big fans of George Wright, the VP of Marketing and Sales for Blendtec. Blendtec is a division of K-TEC that makes highperforming, durable blenders for commercial use and a newer line of home appliances.