Vidal has also worked with a variety of companies and brands, including: Atlantic, Blendtec, Google, Intel, NBC Universal, Sanyo, Staples, Timberland, Toshiba, Warner Music Group, Wrigley, and YouTube.
Would an actor have been as charming as Blendtec Founder, Tom Dickson, using his high-end blenders to blend high-end electronics? Amber Mac's Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media...
She noted that part of the appeal and success of the famous Will it Blend videos from Blendtec is the fact that it is the company's CEO that maniacally blends everything he can get his hands on. A recurring theme of Amber Mac's keynote presentation...
It was uploaded today to Blendtec's Channel on YouTube. Bing and Facebook are teaming up to better personalize search results, to essentially serve everyone a different search experience, based on the Likes of their Facebook friends.
It was uploaded today to Blendtec's Channel on YouTube. Speaking of online video, check out the latest video from Will It Blend? Marketers will remember "Old Spice Commercial Increases Sales 107 Percent.
In her article, Miller mentioned Blendtec and Dynomighty Design. Earlier today, I embedded "Video marketing case studies with David Meerman Scott and Greg Jarboe," which tells the Blendtec story. At SES San Francisco, Baljeet Singh, Senior Product...
for Blendtec. As David Meerman Scott says, the original idea for Blendtec's YouTube videos came from the company's research and development lab where staff was blending 2X4s to test the company's Total Blender.
The lessons of Blendtec are simple: use your product to tell a story that will mesmerize your audience. The quintessential example is Blendtec's, "Will it Blend? an oddly fascinating web series in which the Blendtec people demonstrate their awesome...
It turns out that we're both big fans of George Wright, the VP of Marketing and Sales for Blendtec. Blendtec is a division of K-TEC that makes highperforming, durable blenders for commercial use and a newer line of home appliances.
I was explaining how YouTube had helped Barack Obama win the Presidency of the United States, Monty Python increase sales of DVDs 23,000 percent, and Blendtec deliver a 700 percent increase in sales. Five years ago in February 2005, according to...
BlendTec increased its sales 5x by running the often humorous "Will it Blend" Videos on YouTube, blending everything from an iPhone to a sneaker. What is the ROI of social media? How do I measure the ROI of social media?
Rosen said more than 1,000 people asked Blendtec to blend an iPhone, and as a result, they did so -- and emailed those people when the video was uploaded to YouTube. After his keynote, I interviewed Rosen, who discussed the lessons learned about...
BlendTec's series of videos, under the title of Will It Blend is truly a classic example of a video that went viral, but more importantly, effectively communicated the brand message of the company at the same time.
