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Blended Search Results

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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. Or from the founders of any given web search...

  5. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Blended rank measures rank among all types of search results including text, images, video, local, and social results. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very...

  6. BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

    Search is a highly effective tool for driving results, be it sales, leads or other unique “goal” actions. While search does drive multiple actions, and these actions do occur even as we optimize to sales performance, the challenge comes when we're...