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Blended Search

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Secure search changed the way that we think about SEO forever. Secure search ensured that adapting to change was no longer an option but a necessity. The New Secure Search Manifesto Google's move to make 100 percent of search keyword data "(not...

  4. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. Or from the founders of any given web search...

  6. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Blended rank measures rank among all types of search results including text, images, video, local, and social results. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very...

  7. BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

    Search is a highly effective tool for driving results, be it sales, leads or other unique “goal” actions. While search does drive multiple actions, and these actions do occur even as we optimize to sales performance, the challenge comes when we're...