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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. We noticed that the number of leads with a blank Lead Status was increasing. PPC managers have to do exactly this when analyzing...

  2. 7 Critical Web Redesign Considerations You Can't Overlook

    Be sure to evaluate which pages are the most popular, convert the best, rank and deliver the most leads/sales. Do some pages have a high bounce rate? Which pages convert the best? This means that they are also very unlikely to give your pages high...

  3. Driving Consumer Insights With Mobile Analytics

    Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent...

  4. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    Blank pages will have to be removed from the print catalog file. So either the page numbers have to be removed (the Google Catalogs application has its own page counter), or the blank pages not only have to be removed they also have to be replaced...

  6. How to Quickly Identify Duplicate Content With a Site Crawl

    The columns to the right of the Page Titles, display whether those pages contain directives that search engines would follow. Limit the pages to be crawled in any way you see fit, as it is typically in everyone’s best interest to avoid scraping the...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.