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  1. Recovering from Penalties, Penguin, and Panda

    The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    There may be no easy answers or ever universal agreement on the best way to design a search engine, but as this keynote session highlighted, the choices are rarely black and white. Should a search engine filter content such as violent images...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The first, and I am sorry to bring this up, is Rebecca Black’s annoyingly-catchy music video "Friday". To download a copy, visit: Unruly white papers. The report also found that online video ad shares have increased by 7 percent in the second...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Were there any signs that a cute, black and white animal was barreling down on them? I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze.

  5. 5 Reasons Why People Hate International Search Marketing

    How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...

  6. Lance Armstrong, Manti Te’o & the Power of Content

    This is like promising that you’ll get to the top of the rankings without black hat techniques and then being hit with penalties. The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat...

  7. Google Catalogs Design Tips: How to Best Showcase Your Products

    Rounded rectangles with white borders indicate a video annotation, which is accompanied by a screenshot of the video placed above the annotation frame. Rounded rectangles with black borders indicate a web snippet or image gallery annotation.

  8. Is Your Quality Score Costing or Saving You Money?

    It’s a great way of visualizing the changes in your account and really simplifies the concept of quality score in a “black or white” kind of way. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic...