How do you know if they are white hat or black hat? Do you just translate the word “SEO specialists” into the language of your choice “Suchmaschinenoptimierung Spezialist” and cross your fingers? There are entire articles written on the millions of...
People who are willing to pay for do-follow links are likely practicing other black hat SEO methods, and you probably don’t want your site linked with them. With search engines constantly evolving and fighting obvious spam techniques, bloggers have...
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. SEO and PR Why you are doing SEO wrong The industry reacted and concerns about negative SEO and spammy backlink profiles became prominent.
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques. That started with SEO and shifts from tactics to strategies and can now be seen in when and how people produce content.
One SEO will say black hat is wrong; the other will say it is just a tactic. In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret...
Black Hat SEO – Evil? Black Hat SEO just tactics for ranking sites. Black hat SEO is not negative SEO or competitive leveling (a term I much prefer); it is the tactics you use that are specifically forbidden by the search engine.
For the black hat link builder, the lesson to take away from this is obvious: stop doing that. But for every suspect site that falls into the "zero trust" segment, there are dozens of legitimate ones (often portfolio or blog sites by people who...
Then earlier this year Google sent out messages for everything but egregious black hat spam. The goal of SEO is to make websites more crawlable and faster. When SEO becomes an issue is when spam comes into play, such as if you go overboard buying...
Rogers would do if black hat were his SEO technique. How do these vulnerabilities (also known as attack surfaces) offer competitors new opportunities to take you off page one into SEO oblivion? Why would an SEO need to attend a conference about...
The majority were for obvious black-hat tactics. Though Cutts did hand out a spanking for SEOs who buy or sell links: “There are people who continue to sell links, although they don’t do any good, and that’s part of how SEO has a bad reputation.
Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...
Penguin is aimed to remove web spam and combat what they view as black hat. Do you think people can adapt current technologies to account for this shift or is investment (via acquisition or merger) essential due to the resource, cost, and scope of...
Link building tactics once considered reasonable – or at least not black hat – are clearly on the wrong side of the line now. You need to diversify your SEO strategies – a 2012 upgrade to your link building, if you will.
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of...
If the company refuses to release this info, that means they are either hiding something that they don’t want you to find out, such as black hat tactics or they really don’t have much to show you. We also looked at site SEO and duplicate content as...
The Difference Between Black Hat SEO and Bad SEO Black Hat SEO: Killing Your Competition With Google Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review...
Best Black Hat SEO across the whole of the web? In particular, Simon's SEO film script focusses on people's tendency to "believe that SEO is a switch that you turn on and off, it’s a magic wand that you wave to make things happen right away.
What do black hat SEOs eat on Thanksgiving? Black hat SEOs have made a living exploiting them, paying the price, and continue on repeating the process. Why do white hat SEOs always live in a good suburb?
Now that’s black hat creativity adapting to a changing marketplace! While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence.
