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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    They loved the progress bar, the popup rewards, and the accumulation of points and badges. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  2. New Google Universal SERPs Layout Brings Apps to Forefront

    If you've looked at the response on Google+ you will have seen the usual complaints about the SERPs since Google launched the hated +You bar with the beige wallpaper. It's mostly people re-iterating their dislike of the black bar and/or cries of...