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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    This stands for Cross-Site Scripting; a well-known black hat tactic (it doesn't get any more black hat that this). It's no wonder why people don't trust SEO (as an industry). On occasion, I'll search [search engine optimization companies] on Google...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...