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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic change and shift in our market requires adapting to, and focusing on, a new direction in SEO. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then...

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Earlier this month, Marin released Channel Connect, a feature designed to help marketers collect data across the channels in which they market and advertise. For example, you might not want to use PositionLock for every keyword you target, but...

  6. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Once a user clicks into any app store environment, their actions enter a black hole and we...