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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Once a user clicks into any app store environment, their actions enter a black hole and we...

  2. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. A currency signal on a page, will signal to Google that...

  3. New Google Universal SERPs Layout Brings Apps to Forefront

    Android Market vs. It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back. I can click web, images or maps in the black bar, but now have the identical option in the new bar between...

  4. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    With the launch, three other services were folded into the new offering: Android Market, Google Music, and the Google eBookstore. And over the next few weeks you’ll be able to rent or buy your favorite Fox movies like ‘X-Men’, ‘Ice Age’ and ‘Black...

  5. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    We have a black president and a robot on Mars, but we still market to searchers the same way on all devices. It’s 2012. Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop...

  6. How to Find a PPC Niche & Attract Customers

    Think you’re stuck with a not-so-great market or competitive environment? In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites...

  7. Baidu Paid & Organic Search Starter Guide

    With more than 500 million Internet users, China is by far the world’s largest online market. The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve.