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Black Hats

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  1. Nomenclature: The Industry Case For and Against SEO

    There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja. In his article, Betts pointed out a number of different hats we may wear. Danny Sullivan took a good crack at the name game...

  2. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Black hats improve search rankings via deceptive content (hidden text, cloaking, link farms, etc.that search engines would value [until they know better]. White hats improve search rankings via accessible, quality content that web visitors would...

  3. How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

    It tackled the provocative topic, "What should we do with the Black Hats? Digital Year in Review. That's a bigger audience than the record 111 million viewers who watched Super Bowl XLV on Fox. But watching videos online is different than watching TV.