White hats and black hats The Google black box Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. Well, 2012 has been one of hell a ride for the search marketer.
Google, the black hats are winning. Despite a persistent and partly effective effort to clean up SERPs and allow brand-building tactics to win, the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the...
If you're a merchant that sells clothing for example, creating an ad group for jackets and hats would be a good holiday strategy for Q4. For Q4 this is even more important because of Black Friday and Cyber Monday, days which will generate...
The problem is amplified by the fact that incorrect information is useful as a sales tool to specific segments of the SEO community and so even newer pitches include references to "building one zillion links per month" or "building links from...
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. White, Gray, Black – Why Do SEOs Wear so Many Hats?
What would you hope to gain from that experience other than the feeling that tin foil hats are maybe not such an odd fashion accessory? Note: This article isn't intended to scare you into buying tin foil hats or unplugging your servers from the...
Slingshot SEO and SpyFu also threw their hats in the ring; Slingshot in an examination of a slightly larger keyword sample size and SpyFu with a historical look at Wikipedia rankings over the last five years.
There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja. In his article, Betts pointed out a number of different hats we may wear. Danny Sullivan took a good crack at the name game...
Will we see a new name for SEO, the inbound marketer, and will we (should we) expect more hats, 6 hats thinking, on the SEO table – maybe that’s one for our colleagues at SES to consider? For many a year we have seen white hat vs.black hat debate.
The above reads like a long list, but SEOs do wear many hats both in an agency and in-house role. So much of SEO is viewed as a black magic in the outside world that the onus is on SEOs to bring transparency to the process.
Of course, there's the usual sprinkling of discussion regarding tactics from the dark side with a black hat sessions such as, Black Hat: Current Methods of Black Hats – Sustainability and Weaknesses with Fabian Rossbacher and Fabian Brüssel, as...
Black hats improve search rankings via deceptive content (hidden text, cloaking, link farms, etc.that search engines would value [until they know better]. White hats improve search rankings via accessible, quality content that web visitors would...
Yes, this is an important takeaway, as I hadn't yet had the opportunity to hear black hats plied with free drink tickets spill their darkest, dirtiest secrets – none of which I can share, for fear I'll be kicked out of Fight Club.erm, SES.
How Google Creates Black Hats - SEO Book.com Here's a roundup of today's other search news and headlines from around the web. Search Industry News Google Probe Said to Be Focus of Calls to Companies by FTC - Bloomberg
Remember Hats of Meat? Comedy sketch website Funny or die was renamed Friday or Die as a dedication to Youtube 'sensation' Rebecca Black and her song Friday. New Google Search Language Options For those loyal to Google search but wish it had more...
It tackled the provocative topic, "What should we do with the Black Hats? Digital Year in Review. That's a bigger audience than the record 111 million viewers who watched Super Bowl XLV on Fox. But watching videos online is different than watching TV.
Normally this takes the form of an 'open mic' event where everyone answers the question, "What should we do with the Black Hats? An SES tradition, first kicked off in London, is the Black Hat / White Hat Unconference event.
What Should We Do With the Black Hats? Who is the Best Black Hat Across the Whole of Web? Kennedy's Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are...
If I had wanted the grayed out words added to my search I would have, hold onto your hats, added them myself. This has also added legitimacy to the "black hat" SEOs, but that's a column for another day.
And below is a Flickr photo of these unsung heroines handing out hats at the SEW Black Hat White Hat Unconferenced session at SES San Francisco 2010. Marilyn Crafts (left) and Jackie Ortez (center) at SEW Black Hat White Hat Unconferenced
