The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
The Black Hat – Search Engine Oblivious The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web development services for rebranding as well as a 2013 cutting-edge...
How do you know if they are white hat or black hat? Do you just translate the word “SEO specialists” into the language of your choice “Suchmaschinenoptimierung Spezialist” and cross your fingers? Personally, I love international search marketing...
This is like promising that you’ll get to the top of the rankings without black hat techniques and then being hit with penalties. The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat...
People who are willing to pay for do-follow links are likely practicing other black hat SEO methods, and you probably don’t want your site linked with them. With search engines constantly evolving and fighting obvious spam techniques, bloggers have...
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. SEO and PR Nomenclature – For and against SEO Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and...
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner.
As one prominent SEO practitioner said to me as we discussed the issue, “Penguin has removed the crap black hat brigade, leaving the very best to get very rich. I say this because in the case of several successful black hat sites they appear to be...
One SEO will say black hat is wrong; the other will say it is just a tactic. In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret...
If you are using a tactic that can get your client’s site thrown out of the index and they do not know, you are not a black hat SEO. Black Hat SEO – Evil? All that being said, there are many legitimate SEOs with as many legitimate uses for black...
For the black hat link builder, the lesson to take away from this is obvious: stop doing that. Google has always claimed to be able to find networks of bad links (link farms, etc) algorithmically, although many in the SEO community suspect that...
Then earlier this year Google sent out messages for everything but egregious black hat spam. Google Doesn’t Hate SEO As he has in the past, Cutts pointed out that Google doesn’t hate SEO. The goal of SEO is to make websites more crawlable and faster.
Rogers would do if black hat were his SEO technique. How do these vulnerabilities (also known as attack surfaces) offer competitors new opportunities to take you off page one into SEO oblivion? Why would an SEO need to attend a conference about...
Without doing anything black hat, Van Kets and team followed best practices and soon ranked high for their keywords. I taught myself SEO on the go," Van Kets said. But they didn’t have a clue about web marketing, SEO, or anything like that.
The majority were for obvious black-hat tactics. Is SEO Going to Get More Difficult? He noted that Google has changed their documentation over time to reflect that negative SEO is not impossible, but it is difficult.
Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...
Penguin is aimed to remove web spam and combat what they view as black hat. It has been a while since I last touched up on the topic of Change, Convergence s more, I also had the great pleasure of interviewing two leaders in the SEO technology...
Link building tactics once considered reasonable – or at least not black hat – are clearly on the wrong side of the line now. You need to diversify your SEO strategies – a 2012 upgrade to your link building, if you will.
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of...
