Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. After all, YouTube is the world’s second biggest search engine.also saw Bing begin to challenge Google more forcibly than before.
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques. If you don’t have a clear plan and strategy in place then, you may get a few quick wins, but in the main you are really just...
One SEO will say black hat is wrong; the other will say it is just a tactic. In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret...
Black hat SEO is not negative SEO or competitive leveling (a term I much prefer); it is the tactics you use that are specifically forbidden by the search engine. Going white hat means going by the search engine’s rules.
Then earlier this year Google sent out messages for everything but egregious black hat spam. When SEO becomes an issue is when spam comes into play, such as if you go overboard buying links, doing comment spam links, or keyword stuffing.
The majority were for obvious black-hat tactics. Well according to Matt Cutts, head of Google’s web spam team, you must first use as many keywords as possible; the optimal keyword density is actually 77 percent.
Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...
Penguin is aimed to remove web spam and combat what they view as black hat. New Google Search Algorithm Update Targets Web Spam In terms of SEOmoz itself, we've been working on some research around spam for a while now, but it's still a long ways off.
We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of the day any and all manipulation is seen in a less than favorable light. It wouldn't hurt to keep a tinfoil hat handy as well… Look no...
If the company refuses to release this info, that means they are either hiding something that they don’t want you to find out, such as black hat tactics or they really don’t have much to show you. New Google Search Algorithm Update Targets Web Spam
Or is it just that whole black hat/white-hat thing? Or is it a reflection of how tempted we are to spam the search engines? Search Engine Optimization: SEO Wars The best Star Wars reference made by the search marketing community in recent memory...
Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency or by some black hat SEO magician that it’s OK to use tricks. As an in-house SEO, thinking of how to create value for...
What do black hat SEOs eat on Thanksgiving? Black hat SEOs have made a living exploiting them, paying the price, and continue on repeating the process. Why do white hat SEOs always live in a good suburb?
Black Hat World: I'm not suggesting you join the dark side but these folks know a few tricks that you should probably know about too. Twitter – Ralph Tegtmeier: A top notch black hat SEO better known as fantomaster.
Ideas like certification failed in black hat/white hat debates (which is an entirely different issue from delivering value). As SOPA protests, largely driven by social media rage on around the web, another influential player threw their hat in the...
True, there is a profit motive, but associating that with "evil" or "black hat" is inaccurate. Saying the methods are "black hat" really is erroneous. There is no such thing as white hat cloaking" and "the page the user sees is same page the...
Obviously there is a white hat/black hat/gray hat blur on this point, so please feel free to discuss and comment below. The best protection against spam links or bad links is to be proactive. This time, I turned to some fellow Search Engine Watch...
White hat tactics can compete with the black hat dark side if wielded correctly. Historically, we've called this white hat and black hat SEO. Well, actually, a few weeks ago at the SES San Francisco Conference, folks attended the "Black Hat, White...
The article closes with: there will always be black-hat SEO. As long as we do our job right, people will get the right rewards for the traffic they generate—whether it's white-hat, black-hat, or some as-yet-determined shade.
