SEO News

Black Hat Search Engine Optimizers

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  1. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The Misdirected Attack on Search Engine Optimizers Others will blame the black hat SEOs for tempting law abiding companies to the dark side with promises of higher rankings and free traffic. Agencies are fired, internal staff are questioned (and...

  2. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    In much media coverage of search marketers, the "unscrupulous" search engine optimizers are singled out. The diehard organic optimizers might have a few sly words to say about those who focus only on paid search, since they won't work with small...

  3. Understanding Search Engine Patents

    Patent applicants are aware that competitors (or search engine optimizers) will carefully scrutinize patents for clues that could diminish the value of the patent. Unfortunately, this technique as a ranking factor has a history of exploitation and...

  4. Search Engine Forums Spotlight

    In the world of local SEO, user reviews are a critical factor of (sorted) rank, and therefore a concentration of local search optimizers. Confessions of a White Hat Content Spammer: What I've Learned by Ignoring Google Search Engine Watch Forums...

  5. Search Engine Forums Spotlight

    Most search engine optimizers will be fascinated by the ability to play with sliders and try to reverse-engineer how Microsoft is ranking. To me, do all the black hat SEO [search engine optimization” you want if you're trying to make some quick big...