All this does is confuse people and tie in two separate discussions that should remain independent in many ways but are, however, intrinsically tied with a black hat ribbon. For several months now debate has continued about the merits of guest...
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
The Black Hat – Search Engine Oblivious The right questions to ask are in the black book resting in the front pocket of your attaché case. Many of your customers have posted positive reviews on your Google+ page; your email is full of...
How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...
This is like promising that you’ll get to the top of the rankings without black hat techniques and then being hit with penalties. The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat...
People who are willing to pay for do-follow links are likely practicing other black hat SEO methods, and you probably don’t want your site linked with them. With search engines constantly evolving and fighting obvious spam techniques, bloggers have...
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. White hats and black hats The Google black box Well, 2012 has been one of hell a ride for the search marketer.
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner.
I say this because in the case of several successful black hat sites they appear to be using a clever CSS trick, hiding links in powerful places that pass huge chunks of link equity, while part fooling Googlebot, buying them precious time at the top.
One SEO will say black hat is wrong; the other will say it is just a tactic. In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret...
If you want to create a holiday ad group for winter apparel for example, you might add the adwords_label ‘winter apparel’ to products in the jacket and hat categories. For Q4 this is even more important because of Black Friday and Cyber Monday...
There are two forms of black hat SEO. Black hat tactics are generally the target of Google updates such as Penguin and can be seriously detrimental to a site if they are discovered. Also, depending on which space or vertical you work in, both forms...
There are a number of ways to build your list in both white and black hat fashions so I'll leave the creativity and moral decisions up to you. As amazing as Facebook can be for an advertising and audience engagement platform, one thing they are...
For the black hat link builder, the lesson to take away from this is obvious: stop doing that. Google has always claimed to be able to find networks of bad links (link farms, etc) algorithmically, although many in the SEO community suspect that...
Then earlier this year Google sent out messages for everything but egregious black hat spam. Though the black and white animal was a coincidence, Cutts said it may become a theme for algorithmic updates.
Rogers would do if black hat were his SEO technique. My head is still spinning and my mind is still decompressing from everything I learned at the Blackhat and Defcon conferences last week. Blackhat and Defcon are what are professionally known as...
Without doing anything black hat, Van Kets and team followed best practices and soon ranked high for their keywords. While his customers were focused on zebras, Van Kets said that there were “these new black and white animals – Pandas and Penguins...
The majority were for obvious black-hat tactics. What is Google looking for in a high quality website, worthy of top rankings? Well according to Matt Cutts, head of Google’s web spam team, you must first use as many keywords as possible; the...
Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...
