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  1. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  3. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    When they achieve milestones, they are invited and encouraged to share their success with their Facebook community. But Khan Academy also offers Black Hole badges (legendary and unknown, they are the most unique Khan Academy awards).

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Is Facebook blue the new black for community managers? What Facebook PR Secrets can Community Managers learn from Hsieh? Should Community Managers go for the Facebook Like or Share? You may also turn to trusted experts, the ones who spend their...

  6. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Until then, the SEO community is left with testing and benchmarking the way Google evolves – and maybe try to create a book of best practices about search engine optimization. This is another difficult task, which is why Google is having a hard...