And a link is often not the only thing I'm after with BizDev link building. See this article from SEL about link link marketing that really speaks directly to the idea of BizDev linking. Big thanks to Eric for helping continue the BizDev link...
Garrett French: How do you or have you described BizDev Link Building in the past? Ken McGaffin: First, I'd say that the term "BizDev Link Building" is a little strange - it puts the emphasis on "link building" rather than on business development.
Worse yet, as the recent Foursquare blog post reminds us, the company developed the look of each page internally, with an entire "BizDev" team devoted to page creation. Foursquare, the mobile geo-location social network, has made a big shift...