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We've covered some great topics in the last few installments of Little Biz, and this week is no exception. Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time...
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Better Targeting = Better Leads -- Demographics for SMBs SEW EXPERTS...
Then check out my previous two installments of Little Biz: "SMB Link Building Without a Dime" and "Marketing your SMB with Time & Elbow Grease. The words bring to mind an army of mall survey-takers and weird statistics.
I'm committing to a series of articles for Little Biz that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time it takes to research and implement these changes.
In today's Little Biz column, "The Small Business Guide to Choosing Keyword Phrases," Carrie Hill explains the Keyword Effectiveness Index and how to use it to your advantage. How do you know which keywords to focus on in your search optimization...
Little Biz -- OK, yes that's this one -- but one post every few weeks isn't too much to ask, is it? Just last week, I was busy getting ready for SES San Jose while also planning my soon-to-be 7-year-old's birthday party, and putting together a...
Local search is any search made with the intention of finding something in a specific geographic location. In other words, the searcher is seeking a particular thing in a specific location. I wrote specifically about local search last year.
In today's small business search engine marketing column, "Local Search for Little Biz," Carrie Hill shows small business owners that there are steps they can take to influence many of the factors that positively affect local search rankings.
Think brand management, image and video optimization and social networking and think about reading Little Biz in two weeks for more details. It ran the gamut from social media to paid advertising and tons of stuff in-between.
Who knows, if you plan your business' growth right, someday you may be in a position to stop reading "Little Biz" and start reading "Big Biz" at Search Engine Watch! If you only have time to check search engine rankings, but don't have time to do...
In today's Little Biz column, "How To Outrank Your SEO Competitors," Carrie Hill offers some things to take into consideration when a competitor is outranking you. Clients and readers often ask why a site that's younger, smaller, or just plain...
In today's Little Biz column, "4 Ways Google AdWords Can Increase Small Business Profits," Carrie Hill outlines four key areas most new-to-PPC marketers overlook that cost them money. Sometimes AdWords accounts are set up with the best of...
In today's Little Biz column, "HTML Title Tag Defines Your SEO Strategy," Carrie Hill explains that crafting the perfect title tag is a lot of art, and a little bit of science. Search engine optimization for small business starts with a title tag.
The social media movement, the kind SEW Expert Carrie Hill has suggested in "Social Media for SEM Savvy Small Biz Owners," has been the biggest let down of all. So how did some search gurus do? Well, one man's opinion does not a study make.
In today's Little Biz column, "Small Business SEM New Year's Resolutions," Carrie Hill looks back at 2007 to provide a road map for your search marketing strategy in 2008. One of the big challenges to gaining search rankings and marketing yourself...
I've often evangelized the "niche only" view for a small business owner or DIYer who wants to take advantage of social media sites like Digg, Reddit, and StumbleUpon. Those sites are where folks search online for the latest cool news and popular...
In today's Little Biz column, "Social Media for SEM Savvy Small Biz Owners," Carrie Hill explains how a small business owner can benefit from social media. Social media campaigns and traffic generally have lower conversion rates -- especially from...
In today's Little Biz column, "SEO and Usability: Use 'em or Lose 'em," Carrie Hill shows you that SEO strategy combined with Web site usability can complement each other, allowing search engines and users to find what they're looking for.
In today's Little Biz column, "Keywords First - New Web Site Second," Carrie Hill shares everything a small business needs to know about keyword research, but was afraid to ask. Where do you start once you have an idea for a new online venture?
In today's Little Biz column, "SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2," Carrie Hill tells you what to do next once you have a memorable brand. Is building a small business brand online impossible?
