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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  2. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    The new list of Generic Top Level Domains (gTLDs): aero .biz .cat .com .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .org .pro .tel .travel It can sometimes be annoying when you're searching for a company’s website, only to fall...

  3. SEO Fail! 10 Most Commonly Overused Website Techniques

    We’ll first usually because someone in marketing or biz dev or even IT person thought hey – “THIS IS COOL! Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because...

  4. Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

    The week’s itinerary boasts an impressive 200 sessions spread out Monday through Friday, peppered with nightly networking events and opportunities to rub elbows with some of the best in the biz. Ah, San Francisco… home to many hip goings-on...