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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    More on what we think that means in a bit. An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  2. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Because let's face it, Peggy has a bit of a cat obsession. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you must see more...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    OK, maybe that's a bit dramatic. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in your account if you don...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Let's unpack this a bit. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. In response, the video search engine is flexing its...