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  1. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. As long as Google doesn’t release an update or manually devalue your site, it is...

  2. What Marketing Executives Say About Content Targeting

    More on that in a bit). I think the discrepancy between what marketers report and what may actually be happening when it comes to content research is a bit of cognitive dissonance. Content is a central part of the digital strategy for brands across...

  3. Survey Says: Stop Making Assumptions About Your Content

    Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and motivations of their audiences. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that...