But Zinman argues that viewability is a bit of a distraction from the real problem with display ads: their lousy performance. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
As an added bonus, it scored additional links by stirring up a little bit of controversy and resulted in some debates between those whom the concept resonated with and those who were very pro‐relationships.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. One page out of millions gives Mozilla trouble with Google.
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Influence is a powerful word, permanently ingrained into the digital...
Email also serves this purpose, but if you're showing someone how to do something then a little bit of interaction might be necessary. Expanding internationally is extremely challenging. You may want to consider building out an international...
When people give you quotes, you may have to give them a bit of editorial polish. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t find the right angle...
We spend a bit of time coming up with what we hope will be a winning idea, and then spend the majority of the time creating and promoting. Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality...
This is a bit of guidance about your ad. There is more overhead this way, but consider that you've been having a bit of a free pass with PLAs up to this point. That change then followed across the globe, with the UK switching earlier this year.
Animated and interactive logos are becoming a bit of a tradition on Earth Day for Google. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals, and weather that you control are...
Speaking a little bit more about crashes, Craver mentioned that if you have good programmers, they can create what's called exceptions to handle errors. Talking a bit into segmenting, you shouldn't be looking at your analytics in aggregate ‐ if you...
It's not like Google couldn't track down a good bit of that information alone, of course. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
Here's a checklist of 10 "killer" tips to ensure you're able to add a bit of CRED to your SEO campaigns, as well as demonstrate campaign success! When we talk landing pages, most online marketers think pay-per-click, where the input of a...
Test and test often" is a bit of wisdom you'll hear over and over in the field. Ad copy testing is one of the staples of good SEM agencies. But do you know exactly what you're testing? Can you really trust the results?
While Orabrush may have taken an unorthodox approach, their success came from old-fashioned elbow grease, perseverance and a bit of ingenuity. The Orabrush success story was told at SES New York 2011.
As soon as proper attribution slips into a model that looks a bit like "payment" you are no longer looking at a citation. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
Many ecommerce businesses already have useful content, it’s just a bit disjointed. Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their website.
The pairing of this image with ad copy is actually a bit confusing and could lead some to wonder: If I save money with State Farm will I then be stranded on the side of the road? The great news is, many small to midsized business marketers can...
A good tip here is to use a URL shortener like bit.ly or goo.gl to shorten the URL and make sharing easier, since the typical URLs for playlists tend to be very long and slightly unwieldy. With the recent rollout of their One Channel design...
Beer - Barley, wheat and a bit of alcohol. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More! At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to...
