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  1. The New Attribution: Smart Marketers and User-Based Media Optimization

    Early bird rates expire March 4. As always, keep a close eye on your cross channel data and attribution models. It's gratifying to see. It's always useful to look at what the smart marketers are doing to see where the industry is heading.

  2. Top news searches differ from top web searches

    Bird flu A new eye-tracking study from Enquiro found that “intent impacts searching. That's a question worth asking after looking at a year's worth of search results on Google, Yahoo and AOL. Google has just released its 2006 Year-End Google...