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Bird Eye

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  1. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Bird’s Eye View of Device Usage and Tracking Do you feel like your analytics is working for you? Like really working? If you don’t, you’re not alone. In fact, a survey by Covario revealed only 20 percent felt their current analytics setup gave them...

  2. The New Attribution: Smart Marketers and User-Based Media Optimization

    Early bird rates expire March 4. As always, keep a close eye on your cross channel data and attribution models. It's gratifying to see. It's always useful to look at what the smart marketers are doing to see where the industry is heading.