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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Big Bird trended on Twitter during the election campaigns when Mitt Romney talked about cutting PBS funding. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.

  2. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...

  3. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    If we were to look and realize that our competitors introduced a certain product for the holidays such as the Angry Birds Plush (evidently stuffed, noise-making bird heads are the trend among young people these days), we would want to confirm if...

  4. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself. But get those Olympic skates on – the early bird rate with generous discounts is ticking away right this second.