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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and increasingly...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. Many people thought it was a mistake when Yahoo got...

  3. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. People have specific needs when they search, MacGurn said, and Google and Bing aren’t always the first place they go to get...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    It is important to recognize that off-site activities, like social media, impact search engine performance, and are included in guidance from Google, Bing, and Yahoo. Not to be confused with quality score (the variable used to determine display of...

  5. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  6. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    Bing also powers Yahoo search, so it will be interesting to see how Yahoo implements their search when Bing goes fully encrypted. So there's a possibility that Bing is making the change because Yahoo had set a Q1 deadline for the switch to secure...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...