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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal.

  2. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. Microsoft has a real opportunity to influence searcher behavior and...