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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need more...

  3. How Link Building Changed in 2013

    I turned to Duane Forrester, who manages Bing Webmaster Tools, for this one but in a nutshell, he backed up a lot of sentiment about letting links happen naturally for the best results.the reality is, more now than ever, letting links build...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools.