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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    Google and Bing have gradually been weeding out the industry's adult content and that (for us) has been tremendously frustrating. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. The best thing about it is that advertisers have full control – and they're not waiting...