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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Bing and Yahoo organic search data is available (unless the engines are used...

  3. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Microsoft rolled out the feature on the Bing search engine this weekend. If someone in the UK tries to use search terms on Bing which can only indicate they are looking for illegal child abuse content, they will activate the Bing notification...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    John Gagnon (@jmgagnon), Bing Ads Evangelist at Microsoft For years Bing Ads has had incremental bidding – with enhanced campaigns more advertisers will embrace the power of the feature! I've been writing about search engine marketing and PPC for...