Google AdWords and Bing Ads keyword reports Internal search engine query reports I would recommend review, if for nothing else than to validate B2B search engine marketing initiatives proposed or to augment existing work.
The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing Places for Business in April 2013, but the general idea remains the same. Bing Places for Business is a place to connect your company with...
The FTC sent out letters to what they considered the primary general-purpose search engines, which includes AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo. Yesterday the FTC released updated guidelines for the search engine industry and...
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing. Bing for Schools is expected to augment the work...
With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your off-site local pages like Google+, Yahoo, Bing, Yelp, and many others. Consistent, accurate name, address and phone number on...
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Bing Links Images of People (Not Just Authors) to Web Pages Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page.
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. This continues the trend of Microsoft’s Bing and Yahoo simply swapping search share rather than making inroads on Google’s...
You can see we also have breadcrumbs in search results in Bing organic listings: Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google.
The reality is that Google, and to a lesser degree Bing, make the rules. Get your priorities in line with the right motivations and you will be in line with what Google and Bing want you to do. You need to evaluate that risk for yourself, and...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Although Yahoo is no longer the search engine...
The search engine has announced that the Bing Sitemap Plugin is out of beta. While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of advertising outlets for Bing Ads...
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Bing has gone to great lengths to incorporate social signals into its search results via...
Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent, making it a 0.4 percent increase in April 2013 over their search share in March 2013. While Google is still the huge powerhouse when it comes to search...
Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Then I'll cover Bing's connection to Graph Search, including both organic and paid search. The Graph Search Bing Connection Microsoft was an early investor in Facebook and Bing has been working closely with Facebook on various social search projects.
Bing Webmaster Tools also has an inbound link reporting tool and it is interesting to compare differences both search engines have in these reports. Results show what pages logged-in searchers landed on when finding website information in Google...
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). When you look at SEO through a user lens certain components...
And use tools from other search engines like Bing and Blekko. For help on this topic, you can see our post, "How to Write Title Tags for Search Engine Optimization". Not getting the search traffic you were hoping for?
