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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...