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Bing Search Alliance

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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    Google currently owns more than 67 percent of the search market, with Bing at just under 17 percent and Yahoo at less than 12 percent. She felt that Yahoo and Bing shared the same search market share, rather than cutting into Google’s market share.

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    Now, it seems, people should use Bing because the two competitors’ search results are pretty much on par. Battelle pried a few revelations out of Ballmer, perhaps the most surprising being that users should choose Bing because it’s pretty much the...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Naver commands more than 70 percent market share in...