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  1. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? Bing Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...