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  1. What is SEM? Depends on Who You Ask

    Bing Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, Bing Webmaster Archive offers the following answer to the question...

  2. 26 Free Must-Have Tools for PPC Success

    Bing Ads Intelligence Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. The AdWords and Bing interfaces only go so far. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And with extremely low dwell time, users are sending Google and Bing incredible data that the page (probably) didn't meet their needs. Instead, you can head over to my blog to read the tutorial, follow the steps, and create your own Panda report.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Bing allows marketers to download the entire data set, which can then be filtered appropriately.

  6. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The results are quite different, compared to the same search on either Google or Bing’s regular or news search. They offered an example of this new method in their blog post announcement: Majestic SEO, home to the largest open link map in the world...

  7. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Bing displays auto-complete results in the search bar as well. One blogger recently ranted in a blog post about how the hashtag...