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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Much of the YoY growth can also be attributed to Bing, which experienced steady growth in spend over the past five quarters,” the report stated. In fact, spend on Bing grew 60 percent YoY...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that...

  3. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. Yahoo guidelines defer to Bing Webmaster Center for website related...

  4. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Previously I wrote about what that meant for Twitter Ads. Countless others (no doubt advertisers) are chomping at the bit waiting for the...

  6. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Currently webmasters can get the limited data in Google Webmaster Tools and have access to keyword data for any paid Google AdWords ads, finding ways to work around "(not provided)", particularly with Bing and Yahoo moving in that direction, is...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    Google, Yahoo and Bing have each published enough about how they view the "quality website", social media and content to justify an integrated approach, rather than the disjointed effort of SEO, social media and other digital efforts independently.